Founder's Note
Built with belief, care & family
Amit
Belief & guidance
Kawaljeet
Passion & partnership
My Son
The reason it began
My Sister
Unconditional support
Our Story
The Story Behind True Poshan
I don't come from a business background, and when I decided to start True Poshan, I didn't have a big business setup or a strong support system at home.
What I did have was an idea, a concern as a mother, and a few people who believed in me.
There are four people behind the True Poshan that stands today.
Amit (founder of Car Curo) was the first person who made me believe that I should actually start a business with my idea. His guidance and support gave me the confidence to take the first step and kept me motivated to continue building this brand.
Then there is my best friend, Kawaljeet, who helped give shape to the business. We share the same passion and interest in healthy lifestyle, and from the beginning, we were very clear about what we wanted to create and what we wanted to deliver.
He is the person who held this dream with me and supported me unconditionally. His ideas, involvement and constant encouragement have been an important part of True Poshan's journey.
But the idea of True Poshan actually started with my son.
He had very small eating habits and wasn't eating enough, and as a mother, I was constantly worried about whether he was getting enough nutrition.
I started thinking—how can I give him more nutrition in a small bite?
At the same time, I didn't want to take away the foods he loved. Children love chocolates, snacks and cookies. So instead of completely changing what they enjoy, I thought, why can't we make those choices better?
Why not replace empty calories with real nutrition?
That thought clicked.
I realised there must be many mothers like me who are struggling with the same thing, especially in today's junk-food era. And slowly, what started as my concern for my son became a bigger idea—healthy food is not just a need for children; it is a need for everyone.
That's where True Poshan began.
Our aim is simple: to bring real, wholesome nutrition into everyday food without taking away the joy of eating it.
And then there is my sister—my biggest support. She has been there for me without questions,
True Poshan is my idea, but it isn't a journey I have taken alone.
It carries the belief of Amit, the passion and interest of Kawaljeet, the reason that started it all—my son—and the unconditional support of my sister.
Where It All Began.
A return to simple ingredients, grandmotherly care, and the deep, unhurried wisdom of traditional Indian nourishment. We believe healthy food should actually be healthy — without unnecessary shortcuts or compromises.
About True Poshan
True Poshan was born from a simple belief: healthy food should actually be healthy.
Inspired by traditional Indian food wisdom and the nourishing foods prepared by our grandmothers, we create wholesome, delicious foods that you can enjoy with trust and without guilt.
From nutritious snacks and traditional favourites to protein-rich foods, every product is thoughtfully made with carefully selected ingredients and no unnecessary shortcuts.
Guided by our philosophy, Live Consciously, we believe in being mindful not only about what we eat, but also about how our food is sourced, prepared, packaged and delivered.
At True Poshan, our goal is simple — to bring you the care, nourishment and trust of a family kitchen.
Core Values.
These principles guide every product we craft — from sourcing to the final bite.
“Why does healthy food so often feel like a compromise?”
We reject the idea that we must sacrifice raw quality for convenience, or choose between real nutrition and delicious taste. True Poshan is our answer to that exact choice.
The Journey
Click on different milestones below to explore our story path.
The Belief
It started with a simple observation: most of the foods marketed as 'healthy' today are highly processed and compromise on raw nutritional integrity simply to extend shelf life or reduce costs. We believed there had to be a better way.
The Inspiration
We looked back at the Ayurvedic-inspired food systems our families relied on. Granola bars became protein laddoos, and artificial syrups were swapped for natural cold-pressed date sweetening, honoring the way our grandmothers prepared food.
The Mission
To create thoughtfully made, nutritious foods using quality ingredients and time-tested Indian food traditions, without compromising on taste or taking shortcuts for convenience or commercial shelf life.
The Vision
To make genuinely healthy, nourishing and trustworthy food accessible to people of all ages — while bringing traditional Indian food wisdom into modern everyday living.
Bridging Two Worlds
Hover or tap on each pillar below to see how we unify ancient wisdom with modern routines.
Pure Functional Nutrition
Zero added sugar, high protein, ancient millets, cold-pressed seeds & nuts, high fiber, and certified clean labels.
Our Philosophy
At True Poshan, we believe food should be more than just convenient — it should be something you can genuinely trust.
We bring together authentic nutrition, traditional Indian food wisdom, quality ingredients and the care of home to create food we would proudly serve to our own families.
Guided by our philosophy, Live Consciously, we believe in making mindful choices about what we eat and how our food is sourced, prepared and packaged.
Inspired by the connection between Food, Body, Mind and Lifestyle, True Poshan celebrates a more balanced, nourishing and conscious way of living.
True Poshan — The goodness of food made with care, the nutrition your family deserves, and trust you don't have to question.
Explore how Food, Body, Mind, Lifestyle and Consciousness connect.
Conscious Connection
The ultimate peak. Understanding how our food is sourced, how it is produced, how it is packaged, and how our choices impact the environment and society around us.
Every product should answer this one simple question.
“Would we be happy serving this to our own family?”
The brand should feel like food from someone you trust at home — a grandmother, mother, or family member who genuinely cares about what you eat.
“The goodness of food made with care, the nutrition your family deserves, and the trust you don't have to question.”